Ahold Delhaize N: Dutch celebrities, experts and organizations launch ‘On Track’ educational app

AMSTERDAM, NETHERLANDS – September 9, 2021 – The On Track Foundation, an initiative of Ahold Delhaize and several partners, is launching a whole new way of learning today. On Track offers lessons from celebrities and Dutch experts such as Roxeanne Hazes, Typhoon and Ronald Giphart through small social-style videos in a free app. On Track’s mission is to make learning accessible to everyone. In doing so, the foundation responds to the growing demand and the importance of people learning new skills for fun, work or mental health.

Breaking down barriers to learning and personal development

Much is said and written about further learning and development. Especially in these times when everything is constantly changing. This creates challenges but also opportunities. Opportunities that can be seized by gaining knowledge. After all, it’s easier to adapt to a changing society if you have the right tools, be it technological, cultural or social changes. Plus, learning is good for mental health: it brings happiness and keeps people mentally fit for longer.

“From research, we know that a lot of people like to learn something new, preferably online. We also know that people face obstacles when it comes to growing. Via the foundation, we want to remove these barriers and allow the Dutch to access knowledge in an accessible way. Ahold Delhaize took the initiative for On Track, and then we started to flesh it out with many Dutch partners, celebrities and experts. I am extremely proud that we are launching On Track together today ”, said Wouter Kolk, CEO of Ahold Delhaize Europe & Indonesia.

Dutch celebrities share lessons from personal experience

From a short and creative course to concrete homework and surprising insights to a fascinating story: learning and developing is now possible for everyone. The On Track app can be downloaded by anyone and the content is offered in videos of three to five minutes maximum. This content is provided exclusively by On Track, and based on news and user demand, new tracks are added regularly.

Various Dutch celebrities and experts contribute to On Track. Ronald Giphart tells us all about the power of reading and how reading makes you more attractive, Roxeanne Hazes teaches a lesson in self-esteem, and oral artist Typhoon brings people back to you on self-esteem. base of seven spoken words. Or think of Pepijn Lanen (Faberyayo) who, with his “7 mantras for creativity”, will ensure that a creative idea that has been waiting for months will finally be developed, Maarten van der Weijden on perseverance and increase chances of success regardless of the circumstances, or Selwyn Senatori who, under the motto “there is a first time for everything”, explains how to get started with your first work of art.

Partners united in the On Track foundation

A large and diverse network of partners is united in the On Track foundation, including Randstad Group Netherlands, Google, Unilever, by Gelijke Kansen Alliantie (Alliance for Equal Opportunities), Albeda College, Microsoft, NS, RTL and others. Together, they are committed to inspiring, motivating and enabling Dutch people to learn in an accessible way.

The college of Albeda declares about its On Track partnership: “As Albeda, we defend an inclusive society where equal opportunities for every individual, and in particular for our students and our employees, is an important objective. . Education, development and state of mind are key factors in obtaining and seizing opportunities. We believe in lifelong learning and want to encourage and facilitate it. We see On Track as a tool that supports us in this task, because learning should be personal, inspiring and barrier-free. The app offers an answer to that, and we’re happy to support it.

Academia is also interested in On Track. Mirjam van Praag, President of VU University Amsterdam: “In education there may be more room for new digital learning methods. I’m very curious about On Track and the opportunities it can offer at university. ‘

On Track continues to renew itself – new tracks are added regularly. With On Track, people keep discovering new things. Fun, accessible and always inspiring. Learning becomes as much fun as checking your social networks.

About On Track

The mission of the On Track foundation is to make learning and development accessible to all. On Track is an app that offers free lessons from Dutch celebrities and experts. There is a growing need and necessity for people to learn new things; for sustainable employability, but also beneficial for your mental health. On Track makes learning fun and accessible. In short videos you can learn about the power of reading with Ronald Giphart, you will be inspired by 7 mantras on creativity from Pepijn Lanen and Roxeanne Hazes takes you on her trail on self-love. From personal development to jobs, art to digital security – On Track is packed with knowledge and ideas that make learning as easy and fun as checking your social media. The app is an initiative of a diverse partner network which includes: Ahold Delhaize, Accenture, Albeda College, Albert Heijn, bol.com, Dentsu, Etos, Facebook, Fonds Gehandicaptensport, Gall & Gall, Gelijke Kansen Alliantie, Google, Go Spooky, Nederlands Instituut voor Beeld & Geluid, Just Eat Takeaway.com, Microsoft, NLGroeit, NL2025, NS, Randstad Groep Nederland, Rivièra Maison, RTL, Salesforce, & samhoud, Speakers Academy, UNICEF Nederland, Unilever, Vodafone Ziggo and WeTransfer. Download the On Track app or visit www.ontrack.nl.